Donate to Campaign Canute today and help re-imagine JORVIK Viking Centre for the 21st Century

Campaign Canute
JORVIK Viking Centre was one of the many homes and businesses in York that suffered substantial flood damage in December 2015. The centre remains closed and will reopen on 8th April 2017.

As we look to the future and re-opening this world-famous attraction we need your help to re-imagine the Viking story in York for the 21st Century. Your donation to #CampaignCanute will help York Archaeological Trust,  an independent, educational charity and the owners and operators of JORVIK, to continue its charitable mission and create a new interactive, heritage experience at the home of the Vikings in York for generations to come!

How Can I Contribute to Campaign Canute?


Help us further by donating through Gift Aid which allows us to claim from the Government, an extra 25p for every £1 you spend.

Before / AfterWho’s Already Supporting Campaign Canute?

The simple answer is, people all over the world are supporting JORVIK’s fundraising effort. Since flooding in December we have been overwhelmed with the support we have received from businesses and individuals in the city of York, Yorkshire and across the UK, as well as donations from as far afield as Australia and the US.

We’ve also been fortunate enough to have the support of some very well known individuals from the Academic, TV and Literature worlds; including historian, Dan Snow, actor and all round explorer, Brian Blessed and every child’s favourite Horrible Historian, author Terry Deary. All of whom are Campaign Canute Ambassadors.

Discover what they have to say about JORVIK Viking Centre and Supporting Campaign Canute.

Ambassadors Line Up

Frequently Asked Questions:

Listed below are a few of the frequently asked questions around Campaign Canute, you can discover all our Campaign Canute FAQs here.

What was the extent of the flood damage?

More information on the flooding at JORVIK Viking Centre can be found on the JORVIK Viking Centre’s flood page.

What is #CampaignCanute?

It is the name we have given to our fundraising initiative to generate additional funds to the re-imagining of JORVIK. All donations will be put towards creating new, cutting edge technological experiences within JORVIK Viking Centre. This fundraising campaign is to complement the money our insurers are putting forward to help us  re-open JORVIK Viking Centre.

For detailed information for the media on #CampaignCanute please click here

So, JORVIK is going to re-open?

Yes, JORVIK Viking Centre will re-open, and with #CampaignCanute fundraising we aim to make the JORVIK experience bigger and better.

What will my donation be put towards?

All donations to #CampaignCanute will be used to develop new displays, exhibition material and technology to help us showcase York’s rich Anglo-Scandinavian heritage at JORVIK Viking Centre. This includes, but not limited to;

  • Animatronics and models on the ride experience
  • New immersive experiences
  • Interactive digital applications within the galleries
  • New, bespoke displays for our priceless Viking-Age artefacts

What’s behind the name of the campaign?

Canute the Great is one of the most important pre-conquest monarchs you may have never heard of…

A fierce warrior and a Viking King of England, Canute is perhaps most famous for the story of him trying and failing to hold back the waves of the sea. It is for this, and 2016 being the 1,000th anniversary of his accession to the English throne, something that we were already exploring at the 32nd JORVIK Viking Festival, that we have chosen Canute as our champion for the re-imagining of JORVIK for the 21st Century!

What is the target amount?

As insurance discussions approach completion, we now know that the #CampaignCanute fundraising target to deliver a ‘re-imagined’ JORVIK Viking Centre is £1.5m.  This will enable York Archaeological Trust to create a new, immersive, and inspirational JORVIK, which highlights new research and discoveries, and incorporates cutting-edge interpretative and display technologies.

It is a challenging timescale:  the target is to raise £0.5m by September 2016, which will enable delivery of the core re-imagined JORVIK to open Spring 2017.

From September 2016 onwards fundraising will continue to raise the balance of the #CampaignCanute target, which will enable development of further enhanced digital and interpretative technologies, both onsite and virtual, to extend access to JORVIK to the widest audiences.

Every amount donated will be greatly appreciated.

Can I Gift Aid my donation?

Yes, if you are a UK taxpayer you can opt to Gift Aid your donation. For every £1 you donate the government will give 25p towards the campaign.

For more information on the Gift Aid scheme visit the UK Government website



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